Indonesia Conference Directory

Corresponding Author
Ririn Wulandari

Institutions
Universitas Mercu Buana

Abstract
The aim of the study was to determine the green consumer community preferences for the type of promotional activity. Therespondents were 408 potential consumers in Jakarta and its surroundings. The method used was purposive and convenience sampling, in which the survey was conducted at exhibitions and showrooms. Preference analysis was performed using the method proposed by Thurston Case V.Before that, reliability tests were conducted using Crombach Alpha method. The results of the study are that each level of consumer green needs to be treated differently

Keywords
promotional activity, green consumer,

Topic
Consumer Behaviour

Link: https://ifory.id/abstract/2hEdyUcfzwKF

Corresponding Author
Febrina Mahliza

Institutions
Universitas Mercu Buana

Abstract
The emerging issues of trust in online purchasing occur since the consumers unable to directly verified the products. Since trust plays a crucial role in online purchasing, it is important to identify the antecedents of trust in the context of online purchase intention. This study aims to determine the direct effect of trust and the indirect effect of trust mediated by perceived risk toward purchase intention. This study also aims to investigate the antecedents of trust in online purchase intention. This study is focused on providing empirical findings of purchase intention on agricultural application because there are a variety of digital start-ups that produce applications in the agricultural sector, helping farmers in selling agricultural products to consumers directly. This study was conducted on 121 respondents taken through a purposive sampling method. Data were analyzed using Partial Least Square (PLS). The results indicate that information quality becomes an antecedents of trust that has positive effect on consumers- trust. Trust has a positive direct effect on purchase intention. In the terms of indirect effect of trust on purchase intention mediated by risk, trust has a negative effect on perceived risk and perceived risk has a negative effect on purchase intention.

Keywords
agricultural application, purchase intention, trust, perceived risk, information quality

Topic
Consumer Behaviour

Link: https://ifory.id/abstract/NWCuwVqLpUJf

Corresponding Author
Rina Astini

Institutions
University of Mercu Buana
rina_astini[at]mercubuana.ac.id

Abstract
According to the results of a survey of the Global Travel Intentions Study (GTIS) in 2015 related to research on tourist destinations in foreign destinations, it was found that 69% of Indonesian tourists take advantage of their vacations to shop, that figure is higher than tourists from the Asia Pacific region who only 68% global tourists recorded at 66%. This research was conducted to identify factors that influence the decisions of Indonesian tourists on shopping trips to Singapore. The object of this research includes workers in the Central Jakarta area. This study was conducted on 280 respondents. The data analysis method used is Structural Equation Modeling (SEM) with the Linear Structural Relationship (LISREL) program. The results of this study indicate that 237 respondents have visited Singapore 1-3 times with a percentage of 84,6%, The analysis also stated that cultural factors and social factors significantly influence the decision to travel shopping for Indonesian tourists to Singapore. While personal factors and psychological factors do not affect the decision to travel shopping for Indonesian tourists to Singapore.

Keywords
cultural factors, social factors, personal factors, psychological factors, and shopping tour decisions.

Topic
Consumer Behaviour

Link: https://ifory.id/abstract/vP39GjagpVq4

Corresponding Author
Mas Wahyu Wibowo

Institutions
a) Fakultas Ekonomi dan Bisnis, Universitas Mercu Buana, 11650 Jakarta Barat, Indonesia
*maswahyuwibowo[at]mercubuana.ac.id
b) International Business School, Universiti Teknologi Malaysia, 54100 Kuala Lumpur, Malaysia

Abstract
Health benefits become the main reason for the non-Muslim consumers to consume halal food. However, the non-Muslim consumers perceive that the Islamic slaughtering method is inhumane, at the same time. As a result, inconclusive findings are identified within the literatures leading to the need to address the gap of empirical evidence for the knowledge of the non-Muslim consumers towards halal food purchase intention. This study aims to fill this gap by investigating the relationship of Halal Food Knowledge (HFK), attitude (ATT) and purchase intention (PI) amongst non-Muslim consumers in Malaysia. The theory of Planned Behavior (TPB) and Hierarchy of Effect (HOE) Model are used as the basis of the relationship. This study applies the quantitative research methodology and collects the purchase intention data by questionnaire distribution. Data were collected from 315 non-Muslim consumers in Kuala Lumpur and Selangor through self-administered questionnaire. Statistical Package for the Social Sciences (SPSS) was used for data analysis and screening. Subsequently, Structural Equation Modelling with Smart PLS was adopted to validate the model of this study. The findings of this study reveals that attitude significantly mediates the relationship between halal food knowledge and purchase intention. The significant mediating role of attitude suggests that both health and animal-friendly attributes of halal food are aligned with non-Muslim consumers- motives on food consumption. Based on the findings, emphasizing on both attributes as informational elements would result in a positive attitude and, in turn, increase the Malaysian non-Muslim consumers- halal food purchase intention.

Keywords
Halal Food; Non-Muslim Consumers; TPB; HOE; Smart PLS; Malaysia

Topic
Consumer Behaviour

Link: https://ifory.id/abstract/Qpwqmc7WBEeb

Corresponding Author
Yennida parmariza

Institutions
Universitas Mercu Buana

Abstract
This research aims to analyze the influence of celebrity endorser, information quality, viral marketing, and trust in purchasing decisions on Instagram accounts @ 21onshop. The data used in this study are primary data obtained from online questionnaire data in the period February 2019 to April 2019. This study used a sample of 195 samples determined based on the incidental sampling method by testing the validity, reliability and hypothesis testing using the application of Structural Equition Modeling (SEM) in the LISREL program.

Keywords
celebrity endorser, information quality; viral marketing; purchasing decisions

Topic
Consumer Behaviour

Link: https://ifory.id/abstract/fRWBY8rej7qg

Corresponding Author
Mafizatun Nurhayati

Institutions
Prodi Manajemen S1, Fakultas Ekonomi dan Bisnis, Universitas Mercu Buana Jakarta
(Iansandy7[at]gmail.com; mafizatun.nurhayati[at]mercubuana.ac.id)

Abstract
This study aims to analyze the effect of entrepreneurship education, family environment and self-efficacy on the interests of student entrepreneurship. The population in this study were 365 students of Management at the University of Mercu Buana Jakarta. The sample used was 191 respondents, calculated based on Slovin formula. The sampling method uses convenience sampling. The method of collecting data uses a survey method, with the research instrument being a questionnaire. Data analysis method uses Partial Least Square. This study proves that entrepreneurship education does not influence the interest of student entrepreneurship. The family environment does not influence the interest in student entrepreneurship. Self-efficacy has a positive effect on the interest of student entrepreneurship.

Keywords
Entrepreneurship Education, Family Environment, Self Efficacy, Entrepreneurship Interest

Topic
Consumer Behaviour

Link: https://ifory.id/abstract/dy8e4pj3LWgJ